The Marketing Futurist Podcast

Mind-blowing inspiration to create and innovate

This is your futurist advantage!


With your hosts:

Mary Kathryn Johnson & Kelly Garrett

Ep012: Jaime Masters of Eventual Millionaire Shares Her Chip Embed Future of Technology and Marketing on the Marketing Futurist Podcast

Show Transcript:

00:00 – You know who I am- Mary Kathryn Johnson. You know who Kelly is? Kelly Garrett, and you probably know the other face that you’re seeing on this video. Jamie, Jamie, Jamie Masters of eventual millionaire. Thank you so much for joining us. I can’t wait to chat with you. How you doing?

00:17 – Amazing. Thanks so much for having me and getting my name right. I’m impressed. I know what I had to say, Jamie, three times to make sure I went through. Not that one. Not that one. That one. Hey, I’ve said my own name wrong on my podcast before. So don’t. So yeah. Nope, no, I was in fresh. Just saying thank you so much. I appreciate it.

00:43 – I know Kelly knows it’d be very well and many people in the audience do, but can you take us through just a real quick introduction to yourself and your current company? I know we’ve all done many things in her past lives, but what you do now.

00:56 – Yes. I’ve been a business coach for over 10 years, actually. Old Lady and all of this. I was offline for a very long period of time and then went online, started writing, hated writing, started a podcast. I’ve interviewed 400 and something millionaires now at the site, eventual, and take all that data and try and help business owners as best as humanly possible, the most efficient and effective so that way we don’t waste all of our time doing online crap that doesn’t actually work.

01:22 – Yeah, that’s a, that’s a nice concise introduction definitely. And I will tell people that I was, one of Jamie’s a mastermind attendees a while ago and my mastermind attendees are benefiting from that knowledge. So thank you.

01:41 – It’ll be, it’ll be fun. I mean it’s coming. Yes, that’s right.

01:49 – What life factors or events actually caused you to choose that industry and, and get into what you’re doing right now, your current Gig?

02:06 – That’s a great question. I’m a geek. Super Geek. I have a degree in computers in general and so I worked in video on demand for a long time and realized how I actually liked human beings instead of staring at screens, which is funny because I’m kind of just staring at screens, but at least there’s humans on the other side now comparatively so far. But I ended up making six figures at 22 realizing I hated that stuff and then going now what? Right quarter life crisis way back when. And I didn’t, I thought coaching was stupid to tell you the truth, like at the very, very beginning. And so I went down this path. I ended up finding a mentor who was a business coach way back when, when it was not the cool thing to do, to tell you the truth, need sold million dollar companies before. And he sort of showed me the ways of the world of coaching. And again, middle of nowhere in Maine, like town of 2000 people working offline was a little bit crazy. So going online because I was super, Super Geeky, just sort of made logical sense.

03:03 – Wow. Okay. So in that whole progression, and I get it, you know, we love sitting behind our computers, but yet we still want some kind of social interaction, but we want to be able to at least control that social interaction to a certain extent. But what major obstacles did you encounter along that way?

03:23 – What didn’t I. sorry. I don’t mean to laugh at the question, but you know what it’s like, right? Yeah. Oh, there’s another wall. Oh, and I expect my face on there. Oh, another wall. Great. Nope. No. So some of the ones that are, that are funny now but weren’t funny back then when I was. My blog was maybe six months out. Right. So this might be for people that are, that are newer. It was six months old. I got on CNN or my guest post and I thought it was like the coolest thing. Like people from high school were like messaging me, right. I was on Yahoo, Yahoo’s homepage and my website went down a super geek. Jamie had horrible hosting. So went down. That’s not, that’s not the worst of the storm. So it went down. I was miserable, it was down for like five days.

04:10 – All that traffic didn’t do anything, but I don’t learn my lesson. One so really said wall smack face. Yes. So it happened. I had been a total of three times total before I actually did something. I didn’t assume I would ever be on Yahoo’s homepage again. Three months later Yahoo’s homepage still didn’t switch. Hosting company went down again like this is things in the world. Right? And then I learned my lessons after many, many smacks to the face. And then I finally switched my hosting company. Yeah. But there’s like a thousand. There’s a thousand of those that sounds like, oh, that’s too bad, Jamie, you were on CNN. Oh look so bad. But you know, but you know, there’s, there’s a thousand other things, like my mentor made me cold call 50 people every single day. Right. So there’s just, it’s, it’s an evolutionary process of you learning as a human smacking your face, getting back up again and then keep going. Right. So it’s not a smooth ride. What’s. Oh no, totally. It’s like all the, it’s like a slide. It’s perfect every single time. Yeah. I wouldn’t have a job if that’s all I do is help people with this. They’re like, Jamie, please help me. I’m like, yes, I know tomorrow is better. I promise you freak out. So only last so long. But see, that’s the thing.

05:23 – So I hear you saying that you learned your lesson to get better hosting, but I, I know and I’m hoping you learned your lesson to change your mindset to go, Duh. Yeah, I’m going to be on yahoo again.

05:37 – I’ve been now on Yahoo’s homepage six times, so yes I did. And then I went after it. So once I, the first few were like a fluke and then I was like, Oh, you know what? I’m going to get to know that journalist. So my book came out, I took the journalist out to ice cream beforehand and stuff like that and got to know her really well. So when my book came out I was like, so. So they me out. We did videos. A Yahoo student. Yeah, it was. See it takes a little bit, but, but I learned my lesson all of us right. Wow, so I can’t say I can’t pay all of us, I can’t say all the time either, but still, you know, but eventually, like you say our head eventually. Yeah, I get it. And that’s what it takes. How many. Okay, here’s the thing, I am a child of. Yeah.

06:23 – This wonderful commercial. How many licks does it take to get to the center? So how many, how many hits does it take to the head riots and are we even my pain tolerance is too high compared to most humans? No, seriously, I do martial arts so it’s not, it’s not good but, but that’s. But that’s sort of the point. So thankfully as a business coach I can, I can ask my clients, okay, how many times do you actually want to get hit on that? Like you just did again? And they’re like, I know. Right. And, and you try and avoid them as much as possible. Especially as a coach like you sometimes you see it coming for clients, you will. I’ve even told them that it’s coming and sometimes they just were a hardheaded kind of butch, let’s just say that. Yeah, so when you, when you get hit over the head, you’re like, oh, okay, well, you know, we get back up, that’s what we’re told to do. Hopefully we get back up and you’ll end up having a big old bump and after awhile you’ll learn, right? It’s the way the world hopefully. Hopefully.

07:22 – So, thinking about what you’ve done, this is the marketing futurists summit. So thinking about what you’ve done, how many of those things that all those lessons that you learned would you say really prepared you and made you start looking forward for the next lesson so that you wouldn’t hit your head so hard?

07:42 – Right? Well, if I could predict the future, this would be so much easier. We’re working on this please. No, go ahead. Oh, we have not. So we have to clone first, reading time, time machine, then we can get cloning then, you know what I mean? I have a list, don’t get me wrong, I really do that. So we’ve had discussions on what needs to happen first. So what’s interesting is you don’t know what you don’t know, right? And so what you try and do as best you can learn from other people that have, right, ideally. So I have a board of mentors right now because I was getting too much advice from too many different people. That’s the thing that’s really tough. Not Tough, but I’m very, very lucky in that lots of people wanted to give me advice, especially when I was first starting, but I kept taking too much advice from too many different channels that and they only knew a business like this. And so now I have a board of mentors where they can decide one track and, and move forward on that. So I try and do that as best as possible because if, if I don’t know what I don’t know, I can’t need moving forward, I assume what I’m doing is right, right. Like I, I feel like I’m pretty smart, right? I’ve seen a lot of things, but there’s a lot that I don’t know. And to have somebody looking at that and being able to see some of the rocks ahead. Really, really helpful.

09:00 – Wow. How do I get one of those I care about? You do? Yeah, I get it. We could, we can do a whole show on that, which I know you have done. I or I know you have done that, but so that’s a, a great way to, well not necessarily future proof yourself, but give yourself that futurist advantage. Yeah. To get people who’ve been ahead of where you are and I think we’d like to take the next step in not just getting ahead of where you are but really looking to the future of the industry because they don’t know the future either. Right. You know, we would love those wonderful cloning and I definitely would love the jetsons, you know, to have that wonderful may do everything for me. I’m trying to get back.

09:47 – So humans for now and Roombas and that’s about it. No. So one of my, one of my mentor on the board of mentors is a futurist actually, and he actually helps forge, I want to be a futurist when I grow up. Right. So he actually helps fortune 100 companies understand where things are changing technology wise and especially because large companies take a while before they can implement this stuff. So even just three d printing, which we don’t even talk very much about. I know for marketing it’s not necessarily the piece, but there’s so many other things with big data and stuff on our industry side that’s going to be changing and people have no clue what’s coming, especially with the speed of technology. It’s not. So can I. can I pause and take you back for a second? You said this guy’s a futurist just for those who might not know, like, and you’re talking strengthfinders no, he’s literally wow interests on his website.

10:38 – It says future. So he, I’m just thinking like how does one know if they are a futurist? I, I’ve taken the strengths finders test and I am identified as a futurist through that. So I have. So I want to be a futurist strengthfinder yes. I’m a futurist also, but that’s not enough, but yeah. Yeah. Right. Exactly. Unfortunately. So in my head, not even in my head, you can’t technically call yourself a futurist, right? Like I’m a futurist, it’s awesome if you’re going to be giving other people advice. So I mean you can loving about her, you can call yourself out of anything you want, you’re a marketer, you can do whatever you want. But I asked him specifically how, how do I actually get called that? And he said predict things. I’m like, how do I do that? Right. So that’s why. That’s why when I spoke at podcast movement, I was the keynote and I go, I will speak as long as I can call it the future of podcasting. They’re like, sure. So I interviewed and got data from a bunch of people that are, were big in the industry and ask them a ton of questions and try to predict whatever I could based on what they said. Nice. Yeah. So you were totally in that direction.

11:45 – This is really your plan of action.

11:48 – I’m a geek again. I, I read this stuff for fun like robots and stuff. I like the weight too much. So yeah. So the marketing side too, of course, I mean we’re talking about this a little bit before him, but, and again this isn’t for a while, but imagine our email lists, right? With all the gosh darn tagging and copywriting and all that stuff. Imagine somebody smarter. I eat a robot data driven that goes, oh, at this time this is when they actually opened their emails. We send this to them at that time, right when the subject line says something like this, that’s when we send this. Right? So the information and the data that we’re starting to gather is going to change the way we do what we do. Yeah. Yeah.

12:36 – Okay. So that. So where, where I see you headed then is really taking that data and collecting all the data that we have with all the interactions that we have with our audience, with our prospects, with our customers, with a on social media and email, all those different things. Taking that data, analyzing it, having a wonderful bought or computer crunch it and then tell us what to do with it. To have the highest effect.

13:02 – Yes. And it’s harder to do when it’s just your small company, but big companies are doing this like all heck right now. And they, I mean they’re still, even now their software, it’s not great. It’s really, really expensive. So most small businesses can’t do this. So the hard thing is is that the big companies, they can do this and they’re gonna unfortunately or fortunately they’re gonna start to crush us and we have to be paying attention to that because we can’t collect enough data ourselves. Like yes, I can go ahead and ask a bunch of people, but that’s not what, what the future is turning into on that side. And so I’m not saying that we can do anything specifically of trying to like integrate, okay, this person opened that email then, but that’s where things are going 10, 15 years from now. That’s going to sort of be the norm and hopefully it’ll be a lot cheaper for people like us to be able to use stuff like that to hopefully. Because I have to hire copywriters right now because I’m not great at that. And I’m really like, not that they’re not amazing people, but can’t we have somebody else? Can we have robots? You saw that stuff? Not yet. Not yet anyway.

14:05 – Right. Wow. So we can do that though with our little small list compared to those huge companies. The data’s just not going to be, as you know, significantly. We’re, you know, statistically correct because we have a smaller sampling, but we can start doing that, looking at our own lists and seeing when people do whatever they do. And, and go from there. I mean, we can try and give ourselves an advantage in that respect.

14:34 – Listed up. Um, so what besides the data crunching, is there anything else that you see as the future of marketing specifically?

14:48 – What’s so interesting, and this is what, so my, my mentor, his name is Nicholas Webb, he wrote a book, he wrote many books. One of them is called what customers crave. What he talks about is how advertising in general is going to be gone, right? Because we’re going to have these powerfully driven communities of people that are connected, that are sort of ruling the world. Thank goodness we’re. We’re in this space so it works out well, but you guys know that. I’m sure everybody listening knows this too. The bigger the list, the bigger the, and it’s not even the list size because if they don’t open your emails it doesn’t necessarily matter, but the bigger the engagement on that. If people trust me, they’re gonna Trust me or youtube craziness, like my children watching youtube like nuts and they’re like, oh, this is amazing. I’m like some random kid that like, why are we just that?

15:43 – That’s the way of the future, and so one of my clients, yes, we do paid advertising for sure, but a lot of my clients when we can actually align with people that have that trust and community forum, it’s way more powerful than it is just to be one of many pixeling everybody. Do you know what I mean? Totally not. They should do that too, but you should totally picks them also, but still start with the community and it’s just gonna. Keep going and keep going and keep going and you pixel them so you can get them in your community so that then you can pixel them again and getting your community hire and yeah, hopefully gauge. So they actually trust you. Still actually buy stuff from you. But that’s. And that’s way more short term two. Right? So longer term we’re going to have devices in our bodies that we see like Google and craziness.

16:30 – Right? I know. Oh, I’m going to be one of them that put it on that. Not Alpha but you know, Beta or something like that. Right. He said that I wonder if his events, he was like, who here would be okay with putting a, you know, some form of tech in their body and there was like maybe six of us and we’re like, totally. And he’s like, you guys are the way of the future will be dead soon because apparently it’s not going to run out but, but there’s with nanobots, with the technology that we’re there, we’re working on. Have you ever heard the singularity in general? Right. Okay. So like the speed of technology and I worked for an Internet company when I was 16 and so I would dial up way back when and it’s so funny. It makes you feel old also.

17:14 – But it’s so funny to see the speed of technology to where we are now, like the iphone’s 10 years old, 10 years old. So imagine 10 years from now or 20 like when my kids are older, 20 years from now things are gonna be completely different in I’m assuming a good way robot totally want to take over the world. But, but knowing that that’s coming I think is extremely important for small business owners because we’re so stuck in the weeds of this. Like this is where we are and I live in a little box until the day comes out. You’re like, oh, facebook ads don’t work or this doesn’t work or this doesn’t work. You always have to be paying attention to the teacher. So I’m so glad you’re doing this side.

17:55 – You know, we do. We are. Because I agree that’s. We were talking beforehand that Kelly and I have both just been thrust into this world and we’ve embraced it and we’ve seen so many amazing things change so quickly that a really we have to try and stop our heads from spinning and focus. So with that in mind, all those things, you’re talking about tech in our bodies and, and the singularity and all that, what are some of the pitfalls that you see coming in this wonderful future? You’re painting? For me, I’m being facetious and not thinking. It’s wonderful.

18:30 – That’s what I like. Elon Musk now has the board and stuff. They’re like, don’t create ai that will, you know, I know it’s scary to think about it. So it is, and I’m, I’m an optimist, thank goodness. But um, there’s going to be a lot of stuff like that in general, but to me when we’re looking at, especially on the marketing side, there’s gonna be a lot smarter people hopping on this bandwagon. So what I love in general, because I’ve seen, because I’m old right now, I’ve seen a lot of different trends in marketing, right? So way back when it was like, facebook is so cheap, I wasn’t in on the Google ad cheapness, but then youtube ads, so cheap now it’s messenger bots. Awesome. Right. So you take what you get when you can get it and there’s a sub slice of like, oh now it’s cheap.

19:14 – Oh Wait, the bandwagon hopped on. Right. And what’s difficult is a lot of people won’t notice that part, right? So for example, I have clients and they’ll be like, oh, the ad spend is getting crazy and blah blah blah. But then they’ll be like, oh, it must be the holidays. Oh, it must be this. Oh it must, it’ll, it’ll come back, right. It’s going to come back. Right. And, and maybe in different subsets, like I have clients in Spain and their, their facebook traffic, super cheap still, but we’re where we are now, not so much. Right? And it’s getting more. And so being able to see those trends and then pivot and change and accept that because the world will continue to change. And what I’ve seen is a lot of people that are like, but this is the APP. But I found it the holy grail and we hold on to things like this, right? And that’s not ai taking over the world, but that’s a small business owner going, no, it’s fine. I still, I got this and they don’t want to have to necessarily continue to evolve. And that’s what I see. Unfortunately, people not necessarily making more money, right? They’re starting to go because they’re holding too tightly to what they thought worked before instead of actually moving with the tides.

20:23 – So it’s kind of like they asked a question, they got an answer of where they should go and they held onto that answer. But the question changed.

20:40 – Keep asking the questions, keep accepting answers and changing and adapting and iterating and all those wonderful words that we use everyday in our lives.

20:48 – And what’s so interesting. So I’ve interviewed so many millionaires and again I came from offline marketing and all that fun stuff. And then came online. Most people are like, oh, you just, you’re the online girl. I’m like, no, no, no, no. I was sitting up postcards and like clients and stuff like cold calling, right? And so it’s interesting. It’s just sort of see the blend of the two because I think they can both interact really, really well, but like you said, marketing is sort of like, like a box and you’re trying to like fill the box and trying to figure out what will actually fill it. Right? So when you’re looking at new marketing tactics, you have to run test and every business should continually test because that’s the thing, like you said, the question change and you’re like, oh you didn’t actually keep testing then you’re stuffed.

21:31 – Didn’t work. And either you have to hold on tight to this stuff that you worked before or you have to have a gap which is not good for any presidents. Usually like, oh crap, that’s not working. I can’t do that. Now I have to do this. If you don’t know the next thing and the next thing and the next thing it is, it’s never ending. Right. It’s not like we can set it and forget it and be like, oh, we’re done. Unfortunately. Or if you love marketing, unfortunately. Right. Or if you’re selling this stuff. Totally fortunately, but then testing, don’t you think so many people fall into the trap of, well, what do I test? Or I don’t have anything yet to do. It’s like, no, no, no. Now is the time to start. You have to start before you even have something. Well, it’s so funny too.

22:14 – So for me, I just tell people what we do all day long. Well, I have, I have, thankfully I have a lot of data from a lot of other clients on what’s working right now. That’s one of the reasons why I really liked doing what I do because I can go, oh, this worked over here, let’s try this. Or like the randomest niches, like I’m in timber and organic chemistry and like random weird stuff. Right? Oh, I’ve got the craziest clients. Amazing but crazy. Yeah. Yeah. So, so it, every time it’s different, right? But you can pull from each different subsection and go, Ooh, that worked over here. Let’s try this over here. And so, so that’s helpful. Especially in any test, right? Because you have to prioritize the test to you can’t go, I’m just going to try everything. Right. Number one, you’re just pouring money down the drain.

23:03 – Most of the time. Most entrepreneurs in general don’t actually pay attention to their metrics anyway. So they’ll run a test and you’ll be like, oh, did it work? Then I can think so. And you’re like, well, did you look at the numbers to see if it actually worked now? Oh well I couldn’t. And then then things happen. I like, literally you’re wasting money. I’ve had people actually look at the numbers after the fact and some of them were like, wow, that was really great. Some of them were like, I thought it was really good and the numbers were horrible and they were still going to continue to put more money into it. Data data does not lie and so ideally we want to do these tests that’s statistically significant enough so we can level them up so we don’t necessarily have to reinvent the wheel every time so it shouldn’t be ever evolving. Things last for a certain period of time and we scoop it up as much as we possibly can while it lasts. So I’m not saying like we have to do tests every single second and change every month or anything like that. We want to level up the stuff that works, but if you don’t know what your numbers are, then you don’t actually know what works and therefore you can’t do that. It makes sense. Right? I will go on tangents about metrics just so you know.

24:07 – Well, I think we would love that because that’s basically what we’re finding now too, right? Kelly with bots, so you, you test, you know, facebook ads, Jason ads, maybe they work, maybe they didn’t work. Now the best thing is the whole facebook comment, so they commenting and then you boost that post and it’s the cheapest and it has the most reach and all that kind of stuff. And you know, in probably a month that’s going to change. Because that’s how bots are. They don’t stay the same for very long. So what, what really drives you nuts about this stuff? What drives you nuts about this, not just being a futurist but about the industry and where we’re headed or where we’ve been? Just, you know, what drives you nuts about this stuff?

24:52 – All right. You asked for where’s my soapbox? So. Okay. And this. This is the bit of a bane of my existence, so stop me if I just go on a tangent too long for this because I come from old school offline business. We talk about business models first and unfortunately when we are online and because most entrepreneurs are a little shiny object syndrome, they’re like, oh look, oh I want to try this. They don’t actually have a business. I know like so one of the reasons why I never was the podcast girl, like I will teach people, but I never. I’ve never had podcasts, product or anything like that because it’s a marketing tactic and unfortunately people sell just like an internet marketing in general. They will sell a marketing tactic as if that is a business. It is not. I don’t. It is not so.

25:44 – So when, when we don’t understand what we’re building to begin with and that we’re solving a need that is important and unnecessary, so we fit. So people will actually pay you money, right? Unless you’re just going for sponsorship or whatever. That’s very different subset. It takes a long time to build a huge audience that actually makes money on sponsorships. Just saying, um, so most people will just go out there and go, oh, I’m just gonna, I’m gonna build it, and they will come, right. I’ll build this marketing channel and then I’ll figure out what to sell them. And what I found, and again, I have opinions. So if you guys don’t agree, I totally get that, but I tangents, right? Um, what I found is a lot of people will then email me and go, but I have this list, I don’t know what to sell them.

26:29 – And there’s different subsections. There’s no one avatar. They’re like, well, it’s sort of about this stuff. And then they can’t find something to actually just held. So service side, we can usually find something at a more price than a digital program or whatever. I don’t sell digital programs in general, um, but having little subsections and they’re like, well, I emailed my list and I didn’t get any sales will only, it only pertained to 10 percent of them maybe. And that’s really rough. So when we go after solving a problem that’s very specific to a specific avatar and then look for that. I personally do Betas and sell it before I’ve just invented the other day. I didn’t totally know what I sold. I was like, yes. I think if you were in the first hustlers that I sold you guys even before I had anything, so yes, I will sell it, proved the model first as best as humanly possible, and then level that up again.

27:27 – I am such a tester. I don’t want to do anything. I’m a single mom, two kids, right? I don’t have time for stuff. So you have, you have to take that. And unfortunately because we’re shiny object and because we love consuming information, we will learn every marketing tactic known to man do maybe half of some things. I was about to swear. I tried to stop myself like parts of each and then be like, I have a business and that’s not really where you start. So anyway, everybody’s just selling this. I shouldn’t say snake oil because if you have were. We were just talking about how trends matter, especially if you have a business, but if you don’t technically have a business that actually sells stuff, hopping on trends does nothing for you. That makes sense. Yeah. Tangent silver.

28:11 – No, it absolutely does. And I, I agree with you there. There was a span of time in internet life where that’s really what people were selling was just build a list and they will come and just build your list and then send out questions and find out what they need and then they’ll buy it from you. Right?

28:29 – Yeah. And I failed at that wall. Smack. Yeah. I failed at it. I tried it. Yeah, let’s do that.

28:36 – Jumped on that bandwagon. No, doesn’t work.

28:38 – I mentor was like, this isn’t really like, this is what the Internet people say, and I did it. Now I sold her maker a huge money with that and it’s just. Yeah, they’re helping so many people. Bull honky.

28:51 – So, yeah, it’s totally true. I get it. I agree. One hundred percent. And I’m Internet marketers out there. Listen Up.

29:00 – Yeah.

29:01 – First, it doesn’t matter what shiny object comes your way. Build the business first. Then look at that shiny object and see if it really is shown here or not. And whether it’s a squirrel you want to follow down that hole. Oh my God.

29:12 – Gosh, yes. I get paid very, very, very well for just going. That’s a distraction. Don’t do that. That might be an opportunity. Nope, it’s a distraction. Nope. That, that’s all. Seriously, we need that. I knew that too. I can’t think of anything. Yeah,

29:26 – I’m, I’m getting paid my mastermind right now. I’m getting paid to tell people what you told me to do way back then, a couple of years ago. Turn off your notifications. Stop it. Stop consuming.

29:37 – Start producing. Did a speech over in Thailand and I made everybody raise their phones up, right? Like, oh, does everyone have a phone? They’re like, oh, I totally have a phone. And I was like, Oh, do you have like facebook? They’re like, oh, I totally do. It was like deleted right now. I dare you. Anyway. If people raised their hand, I’m like, how many people actually did. You can always reinstall it. It’s not like the end of the day, but yeah, it was literally maybe five percent of the audience that would actually do it and they test it, but it does make a huge difference because we are unfocused humans. We have a thousand things coming at us and it’s hard to do it on her own. So deleting stuff definitely helps. Turning off notifications times 10. Yeah.

30:25 – One thing, doing that one thing has helped tremendously just to be able to focus. So I’m here to say thank you very much. And many people I talk to are here to say thank you very much. Even though they think I’m a witch, you know, they realize like you’ll hate me now. You’ll love me later. That’s what they do. They look, could be like, I can’t do it. I just can’t. It’s like, you know, it’s attached to their hand.

30:51 – We’re addicted to our tech and, and I don’t think it’s necessarily a bad thing. I’m so thankful we have cell phones. I’m so thankful we can connect. When I lived in the middle of nowhere, I interviewed millionaires and I lived in a town of 2000 people. Right? So we’re very, I’m so thankful for what we have and as things go, especially with like my Kiddos, I have to be paying attention though that we actually have to live life, right? We aren’t robots yet where we’re uploading our consciousness. So therefore we actually have bodies and lives and human beings that we can interact with sometimes on screen, sometimes real life. And so being able to mitigate that so we’re not so addicted because I’ve noticed it too. It’s sad. I, my parents have a camp middle of nowhere in Maine. There was no internet and I don’t know how many times I pick up my phone, like, like, oh, and then go and check emails.

31:42 – It’s not gonna. It doesn’t do anything. And I still am like, oh, it’s such, it’s so sad, but true, right. You’re like, that is an addiction. Like I cannot stop looking on the thing because I don’t like being able to sit with my own nothingness, right? This is why I meditate every single day, but I’m trying to explain that to, to my clients. And they’ve been more and more and more. I’m talking about meditation. I’m talking about being addicted to your cell phone. Right? And that’s the stuff that we’re actually paying way more attention to. Thank goodness, now because when it’s unconscious, you don’t even know what you’re doing and you’re wasting so much time without even realizing it again, tangent. What will, what do I think is so fascinating about that is that, you know, as technology increases and as we’re becoming more and more addicted, the need for things like meditation and Yoga and those kinds of things increases as well because it’s, you know, 10 years ago, meditation, what are you nuts?

32:40 – And now it’s so common and something that everybody should be doing. It’s just, I, I find that I do have, I do have a muse, neurofeedback device wall when I’m meditating two phones because I have to have my guidance, but I’ve, I’m kind of crazy. My children, my children will even go, I can tell you didn’t meditate today like they know what I have in you go, well, it’s kind of a pendulum swing, isn’t it? Right. So the farther over here on our tech and our, in our connected lives, we are the farther over on the other pendulum we have to swing in order to at least come somewhere into the middle to be able to exist and be productive human beings in both business and personal. So I, so you have tech even in your meditation? Totally. I, I can’t use. So a mews actually sent me one to test.

33:36 – I’m a super geek, right? So I have like, I’ve hacked it so I could see my brainwaves and all sorts of stuff. Yeah, that’s what I do in my spare time. But what’s interesting is that I don’t want the neurofeedback any anymore. I used to beforehand, I will actually turn it down. I like seeing, I like the logs that I get and it does like little rewards, right? Gamification, which is cool, but I don’t actually like the feedback. Have you guys ever used. Do you know what it does, what it does? I haven’t tried it. You this really fun. I bring them to my. We run retreats with my mastermind also right here in Austin and I’ll be like setting people up with tech. I have my crazy meditation bench. We have new tropics. We all sorts of craziness. Wow. Oh yeah. Everyone’s like, okay, what did I get myself into? Yeah, just be before they come in. Joey and Joel and Scott didn’t warn me about that one.

34:31 – Oh is joey? When he hit a million. I sent him this meditation bench. Right. But, but it looks like a t. I usually like Noah Kagan. You guys know Noah was at my house. I was, I go, I dare you to figure out how to sit on this. And he actually got it. But, but most don’t. Most do not. Everyone’s like, I’m not sure because it’s round and weird and right, but I have extra bones in my body, so I need something like that. I know I’m weird also, but the but being able to have the the consistency and the neurofeedback, especially for people that are entrepreneurs because most, most people that I tell I suggest don’t always tell people what to do. Sometimes I suggest when I say anything having to do with meditation, all of them super successful people are like, I can’t do that.

35:16 – I was like, I used to say that too. I know you can’t turn off your brain and when we can’t turn off our brain, we just assume that that’s just sort of the way it is and that’s not true. Of course, of course you can. You can practice anything and get better at it, but it’s. We’re addicted to this and we just assume that that’s just the way we are and end it is. Don’t get me wrong. Like after this many interviews, we’re an interesting bunch of entrepreneurs add craziness, like we’re constantly thinking, which is usually an asset. I think it’s a huge asset and what we need more than anything just about it’s be able to shut that gosh darn thing up. Yeah. Otherwise you burn. It breaks. It’s like a machines, like any other machine, you’re going to burn it up. How often do you guys spend?

36:03 – A ton of a time thing. But yes, go ahead. Not Daily. Um, I probably miss maybe twice a week sometimes depending on what do you do, like I usually suggest like headspace or something like that. At first that’s what I. Yeah, that’s what I’ve been doing. I do headspace, but I have to say I can’t. I’ve tried like up to 20 minutes. I ca I have not been able to train myself. I won’t say I can’t. Thank you Jamie. I’ve been able to train myself to get to 20 minutes yet 15 is as far as I’ve gotten so far. So far. So far. So when are you going to do. When he let me know. Let me, let me go. When I get them used, I’m gonna get them use then I can be. Then I can geek out about it and see what amazing effect it’s giving me and then I will be motivated and blah, blah, blah. He goes, oh, is that what you need? Oh, okay. Well I won’t turn the table on you right now, but oh, wait a minute. Let’s keep this focus. I got you. Now.

37:03 – I have a very hard time not telling people what to do apparently. I’m so sorry. Tell me all you want, Babe. Let me tell you why. Because I want to get wherever I can go. I’m really. It’s not just, it’s not a gift where wherever we can go, it is really a make it as a, as easy, as comfortable, as adaptive as we can possibly get. And that’s what that does. I get it. I get it. I promise dailies. Impressive. I mean, I am impressed. Most people when I say, wait, how much do you. They’re like, well, I can write stuff is great. It is. It’s hard. It’s really hard for me. It’s seriously. I was like a three minute. I had to lay down like my kids were babies. I’ve been meditating for like 10 years. My I couldn’t. Oh. And then I’d be so exhausted.

37:50 – I just fall asleep instead. Right. So I get it. I get it. Oh, it takes a lot. It’s definitely now people think I’m crazy. Right. But it’s, it’s a, it’s built over time, just like everything else, right? Yep. Right. A skill. Yup. So what, I know we have to kind of wind this down a little bit. We could get in all kinds of other tangents. I would love to, but we can do that another time. But. So we’re looking for tools or tips or ideas that will help all of us in the audience basically have a futurist advantage for our marketing in our business. What is your tool or tip? How can we do that? No. So, so you said a lot of people already said like software and stuff like that. It’s not going to stay like that stuff and there’s two books actually.

38:37 – Okay. You can get them on audible so that way you actually listened to them. Right. So, well we have, we have a beginner’s guide to have as anybody said, anything about abundance by Peter Diamandis now. Okay. So have you guys read it? I’ve heard of it. I haven’t read it yet. Okay. So abundance is sort of like the, the beginner piece or bold by Steven Kotler is another one. It, it helps you understand how the speed of technology is moving and where we’re going and it’s kind of crazy when you start to look at it. Like what 2040 we’ll be like, right? Because when we look back at 19 whatever we, there was nothing like we now have the capacity with one cell phone that, that people in the White House will back when didn’t. Right. You can be in the middle of nowhere, which is amazing. And it’s also kind of scary to start looking forward and going, oh, okay.

39:30 – So we talked about antibiotics and stuff, but what does that actually going to look like? So when it’s in boulder, sort of the primers, if you want to go next level. Crazy. The book is very thick. It’s called the singularity by Ray Kurzweil, which is also good to. He also has a documentary, so it’s a little easier to digest. Um, so those, so that’s on the futurism side of that. We’ll talk about technology because if you can get, there’s even to university that sort of talks about business and where things are changing in tech so you can not be so far behind the curve that we aren’t there. Right. And we get left behind. So that’s one subsection. But then since we talked about meditation so much, there’s a really quick book called untethered soul, which, yeah, which I read many years ago. I’ve read it three or four times now, um, which is really about sort of shutting off your thought and sort of going with the flow a lot more, which is unfortunately hard for entrepreneurs to do yet we’re all told enjoy the journey and you’re like, Hey, easy to say, harder to do. Right. Especially when we’re like this.

40:32 – Yes. Right. And so that book is sort of a primary piece to go, oh, okay. Because our thoughts create what we do, our actions, which then create our lives, right? Our, our personality and what we’re deciding on is a lot of it habitual. So like are your parents blah blah, blah. I know we talk about beliefs and stuff, but it’s mostly just thoughts that are habitual. Right? So if we can learn to turn it off, we can change those things. That makes sense. Oh my goodness. Yes. Change in the future.

41:05 – You know, Kelly, isn’t it amazing every single time we talk to these incredible people, my mind, I just want to sit here and go,

41:12 – I know. I know and that’s what I am doing and I’m just like, wow.

41:17 – Yep. Thank you. Thank you Jamie. Thank you so much for sharing this. I, I cannot wait for the future to come. I will be optimistic and a little bit pessimistic. Know about nanobots in my skin. That one’s making my skin crawl a little. So let’s see. Literally and figuratively, we’ll talk when you’re 80 and we’ll see what you say. Clean all that stuff up and make me live longer. Perfect soldier said. Yeah. Okay. All right. I’ll be one of those in the future movie that, you know, walking with the cane going, ain’t none of that stuff in my body. Yeah. You’re like, oh, I’m going to get amused. So you tell you texted me. That’s enough. No more calling me on my stuff. Thank you so much for joining us. This has been a blast. I can’t wait to chat with you again sometime in the future. Uh, we, we appreciate so much that you’ve given. I just, it’s been amazing. Thank you so much. You guys are awesome and I love laughing with you and learning. Appreciate it. Thank you so much.